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Not all of the signals you want to watch are on the financial page. For instance, if you start seeing more ads for cheap van insurance and corvette wheels c5 than for high mpg cars, that tells you something about the trends in the oil market. And that, in turn, tells you something about the likely actions of people who move money back and forth between the oil market and the currency markets.
Sometimes, you can find the more telling information in places like nintendo 3ds news than in the WSJ. And if you have an iPad, some of the best free ipad apps for signal research are those aimed at consumers rather than traders.